Doctors increasingly monitor online reviews

Forget Boomers, Gen X, Y or the Gen Millenia. Welcome Gen C. The Connected Generation – we all are a part of it. Connected to our social media. Facebook, Twitter, Youtube, LinkedIn etc.

With the Twitter IPO scheduled for a widely successful launch on Nov 7 it has over 500 million users (135,000 new members being added each day)

Patients these days are quick to post immediate feedback on their consultation, treatment and the overall care that was provided. Popular website (word of mouth online) has an entire section on “Doctors & Surgeons in Australia” with over 620 listed establishments being reviewed by their patients.

Cognizant that online reviews increasingly are swaying patient decisions about medical care, more and more doctors are monitoring such reviews about themselves.

While many of the physicians were frustrated with these online consumer reviews, many also acknowledged the fact that they checked out the reviews of their competitors. An independent  survey of 650 physicians about their social media use demonstrated that 53 percent have a Facebook account to represent their practice. Thirty-four percent of respondents said they use Google+, while 28 percent said they use LinkedIn and 21 percent said they are active on Twitter.

Thirty percent of respondents, though, said they were not active at all on social media.

However, with the increased use of social media in the Gen C, it is only a matter of time before this trend becomes more mainstream. Building an online presence is important – the sooner you start the better!

Find out how you can get your practice online – talk to us!